meet the dynamic duo behind
paramount taxi media
Steve and Neil are two passionate black cab drivers who decided to take the wheel of change in the world of advertising. Their journey began with a shared disillusionment and it led them to create something extraordinary, that adds a personal touch to the world of marketing.
The Disillusionment
Steve and Neil, just like many other black cab drivers, found themselves constantly surrounded by advertisements plastered on the sides of their cabs. However, they noticed a glaring gap in the way these advertisements connected with the drivers themselves and the public. The marketing felt faceless, lacking any real engagement or personal connection.
This disillusionment served as the catalyst for Steve and Neil’s entrepreneurial spirit. Instead of simply accepting the status quo, they decided to take matters into their own hands and rewrite the rules of advertising on black cabs.
A Drive for Change
The Paramount team embarked on an ambitious journey to make a difference. They worked tirelessly to save up and invest in their very own brand-new black cabs. With these sleek vehicles at their disposal, they began to reimagine the way advertising could be done on black cabs.
Bringing the Personal Touch
What sets Paramount Taxi Media apart from conventional advertising is the personal touch that Steve and Neil bring to every campaign. They believe in ensuring that the cab drivers fully understand the product or brand being advertised. This knowledge not only allows the drivers to be effective brand ambassadors but also enables them to engage with passengers on a whole new level.
Moreover, their approach encourages the public to engage with the brand as well. It’s not just about seeing an advertisement on the side of a cab; it’s about sparking conversations, piquing curiosity, and creating memorable experiences for passengers and pedestrians alike.
approx no of trips made per day in London by taxi
approx no of licensed taxis in london
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most taxis in London spend the majority of their time within the city
A Commitment to Excellence
Paramount are committed to over-delivering on every front. Their dedication to customer service is unrivalled, reflecting the high standard upheld by all the wonderful black cab drivers associated with Paramount Taxi Media. They take pride in not only offering effective advertising solutions but also in delivering exceptional experiences to brands passengers and drivers!
let’s dare to be diffferent
At Paramount Taxi Media, it’s not just about the destination; it’s about the journey. Steve and Neil are on a mission to revolutionise the advertising industry one cab ride at a time, and they invite you to be a part of this exciting adventure. So, hop on board, and let’s ride together towards a more engaging and personal approach to advertising.
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Captivating Services
Our expertly designed cab wraps ensures your message becomes an essential part of the London experience.