meet the man behind
paramount taxi media
Steve is a passionate black cab drivers who decided to take the wheel of change in the world of advertising. His journey began with a disillusionment and it led him to create something extraordinary, that adds a personal touch to the world of marketing.
The Disillusionment
Steve, just like many other black cab drivers, found himself constantly surrounded by advertisements plastered on the sides of his cabs. However, he noticed a glaring gap in the way these advertisements connected with the drivers themselves and the public. The marketing felt faceless, lacking any real engagement or personal connection.
This disillusionment served as the catalyst for Steve’s entrepreneurial spirit. Instead of simply accepting the status quo, he decided to take matters into his own hands and rewrite the rules of advertising on black cabs.
A Drive for Change
The Paramount team embarked on an ambitious journey to make a difference. They worked tirelessly to save up and invest in their very own brand-new black cabs. With these sleek vehicles at their disposal, they began to reimagine the way advertising could be done on black cabs.
Bringing the Personal Touch
What sets Paramount Taxi Media apart from conventional advertising is the personal touch that Steve brings to every campaign. He believes in ensuring that the cab drivers fully understand the product or brand being advertised. This knowledge not only allows the drivers to be effective brand ambassadors but also enables them to engage with passengers on a whole new level.
Moreover, the approach encourages the public to engage with the brand as well. It’s not just about seeing an advertisement on the side of a cab; it’s about sparking conversations, piquing curiosity, and creating memorable experiences for passengers and pedestrians alike.
approx no of trips made per day in London by taxi
approx no of licensed taxis in london
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most taxis in London spend the majority of their time within the city
A Commitment to Excellence
Paramount are committed to over-delivering on every front. Their dedication to customer service is unrivalled, reflecting the high standard upheld by all the wonderful black cab drivers associated with Paramount Taxi Media. They take pride in not only offering effective advertising solutions but also in delivering exceptional experiences to brands passengers and drivers!
let’s dare to be diffferent
At Paramount Taxi Media, it’s not just about the destination; it’s about the journey. Steve and the team are on a mission to revolutionise the advertising industry one cab ride at a time, and they invites you to be a part of this exciting adventure. So, hop on board, and let’s ride together towards a more engaging and personal approach to advertising.
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Captivating Services
Our expertly designed cab wraps ensures your message becomes an essential part of the London experience.